Step 1
Write a better brief
Most bad logo outcomes start with a vague brief. Start with a structure that helps a designer understand your business, audience, style, and deliverables.
Start here
Write a better brief, compare your options, and know what files to ask for before you pay. This site exists to help you make a smarter logo decision, not a rushed one.
Step 1
Most bad logo outcomes start with a vague brief. Start with a structure that helps a designer understand your business, audience, style, and deliverables.
Step 2
AI, Fiverr, and agencies can all be the right answer depending on your budget, speed, and brand stakes.
Step 3
A logo is not just a picture file. Ask for the right deliverables so you do not end up paying twice later.
Quick decision guide
| Option | Best when | Not ideal when |
|---|---|---|
| AI | You need something fast and very cheap. | You want custom thinking or strong refinement. |
| Fiverr | You want a human designer on a smaller budget. | You want deep brand strategy. |
| Agency | Your brand matters a lot and budget is larger. | You only need a basic starter logo. |
Avoid these mistakes
Best place to start
Use the logo brief template before you compare designers. A better brief usually improves the result more than spending blindly.